Polling With The Stars: The Celebrity Endorsements Most Likely to Move Young Voters

“In a year where enthusiasm with young voters’ is at a new low, celebrities and credible messengers will be crucial to getting young people off the couch, and both the Trump and Biden campaigns are keenly aware of that,” said Alyssa Cass, lead strategist for Blueprint.

May 20, 2024

As part of a recent poll about young voters and their top issues related to the 2024 election, Blueprint rolled out the red carpet and determined which celebrity endorsements would most influence their presidential vote. 

Following blockbuster momentum from starring roles in Spiderman, Dune, and Challengers, 24% of voters ages 18-30 say an endorsement from Zendaya would make them more likely to support the candidate in the 2024 election. Zendaya won the highest share out of all celebrities tested, notably beating out pop superstars like Taylor Swift and internet icons like Mr. Beast. Notably, 26%—the highest share of celebrities tested—of all young voters say Elon Musk’s endorsement would make them less likely to support the candidate he endorses. 

  • With young Democrats, the top five most influential celebrity endorsers are Zendaya (38% say her endorsement would make them more likely to support the candidate), Beyoncé (38%), Billie Eilish (31%), Megan Thee Stallion (28%), and Dua Lipa (25%). 
  • With young Republicans, the top five celebrity endorsers are Kevin Hart (26%), Taylor Swift (25%), Lebron James (24%), Kanye West (22%), and Lil Wayne (22%).
  • With young independents, the top 5 celebrity endorsers are Eminem (23%), Mr. Beast (22%), Tom Holland (22%), Harry Styles (20%), and Kendrick Lamar (19%), who may help a campaign with a signature diss track about the opponent.

The most influential endorser for young men is LeBron James (30%), and for young women, it is Zendaya (24%). To young voters without a college degree, Zendaya is the most influential (23%), and to those with a college degree, it is her sidekick, Tom Holland, who is best (28%). 41% of young Black voters say they would be more likely to support a candidate endorsed by Lil Wayne, and 40% of young Latino voters say the same about LeBron James. 

“Never the most important day on a campaign, but sometimes the most fun, celebrity endorsements help show voters which campaign has momentum and can be a shot of adrenaline for volunteer, campaign workers, and supporters alike,” said Alyssa Cass, lead strategist for Blueprint. “In a year where enthusiasm with young voters’ is at a new low, celebrities and credible messengers will be crucial to getting young people off the couch, and both the Trump and Biden campaigns are keenly aware of that. Whether Zendaya will have a say in this election is yet to be seen, but we are looking forward to watching how these two ‘Challengers’ work to win over celebrity endorsements.”

Press Contacts

Alyssa Cass
alyssa@slingshotstrat.com
347-992-5006

Evan Roth Smith
evan@slingshotstrat.com
646-240-0096

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ABOUT THE POLL

Blueprint surveyed an online sample of 943 voters from the ages of 18-30 from April 27 to April 29. The survey was conducted in English, and its margin of error is ±5.8 percentage points. 

Full toplines can be found here and crosstabs here.