About Blueprint

Blueprint is a new public opinion research initiative designed to take a sober, detailed look at what Democrats need to do to win in 2024.

Blueprint is a public opinion research initiative designed to study the most crucial voting groups and which policies and messages are breaking through and resonating with them. Through frequent polling and message testing on the most salient political issues, Blueprint will provide insights and recommendations on how to reach the voters who will be essential to delivering the Democrats the White House and control of Congress in 2024. Going beyond the scope of typical message testing, Blueprint will examine whether voters have even heard of or are convinced by the underlying accomplishments that President Biden is spreading the message about, and who voters think these policies are meant to serve.

Blueprint does not advocate for any specific policy agenda; this effort is focused on identifying messaging and narratives (including those that are out-of-the-box or contrary to current conventional wisdom) that will produce winning coalitions for Democrats in 2024.

There is a widely shared view that the central vulnerability that Democrats face in 2024 is not the quality of our current governance or policies, but rather our inability to create a compelling narrative that can sway voters in the most fiercely contested states and congressional districts across the country. Using state-of-the-art polling that incorporates pollster analysis and highly actionable practitioner-oriented data, Blueprint will help campaigns and other stakeholders see where voters stand and how Biden and the Democratic Party can best appeal to those who will shape the outcome of the 2024 elections, including independents and swing voters.

Blueprint also aims to be a go-to resource for the media. Three years into the Biden presidency and a year out from the general election, journalists are diving into why the president’s approval ratings remain low and why he’s not getting more credit for his accomplishments. As the 2024 cycle progresses, Blueprint’s polling and research will serve as a vital tool for answering these and other questions.

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